Sewing Knowledge: It's Meant to Be Shared
Professional sewing educators travel throughout the world in order to spread the word on sewing. They have written books, spoken at seminars, and answered sewing-related questions over and over again. They continue to instruct more classes, write more books and articles, and attend more shows so they can help you, as an independent sewing dealer, excite your customers and increase sales through seminars, workshops, and classes.
When you invite a sewing educator to visit your store to present a workshop or class, you are taking advantage of an excellent opportunity to generate publicity, goodwill, and best of all, product sales. You are also establishing yourself within your community as an authority in your field. When your customers can attend classes at your store and conquer their fears of new or unfamiliar sewing skills, they are able to plan future projects and carry them through to success. This creates a need for products and materials and results in repeat sales for you.
Guest speakers can turn classes at your store into exciting and profitable events. Invite a sewing professional into your store and get ready to inspire your customers and move your products.